Managed at RWJBarnabas Health · Director of Digital Marketing, 2011–2026
Banner & Social Campians
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Data-Driven Campaign OptimizationSupporting the RWJBarnabas Health's Eating Disorders program, this integrated marketing campaign underwent a comprehensive strategic redesign informed by digital analytics, audience behavior, and A/B testing.
Bariatric & Weight Loss CampaignSocial campaign awareness and patient-acquisition campaign introducing RWJBarnabas Health's inpateient bariatric and weight loss services. The campaign focused on repositioning weight loss as a long-term health journey rather than simply a matter of appearance, highlighting the program's surgical and non-surgical options, experienced specialists, and coordinated patient support.Pediatric Cancer & Blood Disorders CampaignSocial campaign positioning RWJBarnabas Health as a leading destination for advanced pediatric cancer and blood disorder care, combining innovative treatments, specialized expertise, and compassionate support for children and their families.Pediatric Chronic Illness CampaignSocial campaign highlighting specialized, multidisciplinary care for children and young adults living with complex, chronic conditions, including diabetes, cystic fibrosis, asthma, autoimmune disorders, and heart disease. Through targeted messaging and digital promotion, the initiative focused on educating families, showcasing the program's comprehensive approach to treatment and life-long condition management, and connecting prospective patients with specialized pediatric resources.NCI Designation CampaignSocial campaign positioning Rutgers Cancer Institute and RWJBarnabas Health as home to New Jersey's only National Cancer Institute (NCI)-designated Comprehensive Cancer Center.
Landing pages
Get Checked LPThe RWJBarnabas Health “Get Checked” landing page, in partnership with New Jersey Devils star Jack Hughes, encourages New Jersey residents to take a proactive approach to their health by prioritizing regular checkups, preventive care, and early detection.Mammography LPThe RWJBarnabas Health Breast Care landing page focuses on raising awareness about breast cancer and encouraging women to prioritize routine mammograms and early detection. The campaign emphasizes that early detection saves lives and makes it easier for women to take the next step by scheduling a mammogram directly through RWJBarnabas Health.