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As if the water/gas-tight seal wasn't brilliant enough, the "color wheel" area represents what would be a full color, high resolution ad. Developed by the future gazillionaires @ Davis Advertising Inc. Blockquote via DVICE...
The inventor says his invention can create a completely gas-tight and liquid-tight seal. An added incentive toward this idea’s adoption is a space on the resealed top for advertising. That right there would pay for the can itself. Or, the soda (or beer) company could display contest results, letting you know if you’re a winner. It’s about time someone improved those 250 billion drink cans consumed annually.


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